1. Follow people
While you don’t have to follow everyone who follows you, it’s still important to follow those accounts that are of interest to you – the criteria are up to you. Quite simply, it just looks bad if you have 800 followers and you are not following anyone yourself. Ditto the other way round: the more people you follow, the more you increase your chances of being followed. I’ve observed that approximately 30 to 40% of the people you follow will ‘return the favour’ and start following you.
2. Tweet interesting stuff
This should be obvious! Whether it is your own content you are sharing, or interesting content from all over the Web (regardless of the subject matter), aim to be interesting. If your followers like what you’re giving them, they’ll let you know with retweets, favourites, etc.,and they’ll say so to their own followers, who will, in turn, follow you and so forth and so on. Snowball effect!
You need to figure out your content strategy first – more in an upcoming article!
3. Be a giver
The key word in the term ‘social networks’ is the word ‘social’, and Twitter is probably the most social of all. This means that you should not just be a receiver, you have to be a giver as well if you want it to work out in your favour. A giver shares content from other people, colleagues, even competitors. A giver makes recommendations of other people to follow, engages in discussions (serious ones as well as exchanges about airline food), reports on news (upcoming industry events, news from colleagues, industry news, etc.), shares experiences and expertise, retweets and always tries to meet new people and network. Give and you shall receive – it’s the core spirit of social networking, and sometimes we tend to forget that.
4. Use hashtags
Increase your visibility on Twitter by using hashtags. Find those that influencers use, or simply browse through your timeline and see which hashtags are used by the people you follow and which ones are hot right now – and use those relevant to your content! This way, your tweets will appear in searches for a certain hashtag and this increases your chances of gaining followers interested in that particular topic or who follow that hashtag. Here is a list of some popular translation industry hashtags.
5. Include your Twitter info everywhere
An effective, quick and simple trick is to include your Twitter username in your business contact details – e-mail signature, Skype, CV, LinkedIn profile, ProZ.com profile, business cards, website… Use either the URL or just your @Username.