Yay, it’s finally here – annouced months ago and rolling out since October, we are all finally getting the new LinkedIn profile. So what’s new, how much has changed?
Well, actually not THAT much. I mean yes, but no. The layout and feel are different, and a few fields have moved. Let’s see what’s changed:
Your activity (posts, links, new connections, etc.) is now right below the top box containing your picture – it used to be in the right sidebar. This change is interesting because your posts get a much better exposure – particularly links you post with an eye-catching image. Definitely a plus for your content marketing strategy. You cannot change the position of this box.
A new “Background” box
Your sections such as “Summary”,”Languages”, “Specialities”, “Experiences”, “Education”, “Certifications”, “Skills” etc, are now all together in one big “Background” box – but in Edit mode, you can still change the order you want each section to be displayed – if you want your languages to appear before your Summary for example, click the arrow shown in the screenshot here in red. Then simply drag and drop the section where you want it to be displayed.
The middle icon (left from the arrow) is a new gadget that came with the profile redesign. It is a simple tool that enables you to add a link to a section – it can be a link to a video, a publication, an image, a blog, etc. This is a small additional way of creating backlinks to your contents (good for your SEO) and showing your expertise/experience.
Editing is now easier
Each section now displays the icons shown in the screenshot above when in Edit mode, which makes editing them even simpler than it was before. Click the blue pencil icon left available for each section and just navigate the information you wish to edit.
In Edit mode, you also now have a right sidebar “Recommended for you” where LinkedIn suggests fields/information to add to your profile – these are personalized, based on how complete your profile already is. For example, LinkedIn suggests me to add the following based on my profile information and completion level:
“People you May Know”
This box is now displayed on your own profile when you edit or view it – it used to be only available on the homepage.
Still in the right sidebar, there is a new “Profile Strength” box. You actally already know that feature – it used to be a blue bar at the top of your profile showing how complete it was, in %. Now you even get a status for profile completion… Yay!
Now, this is probably the most interesting new feature in the revamped profile – it gives you a visual and colored overview of your LinkedIn network based on Company, Location, Industry or School. Having that kind of overview at hand is very useful. For example, if I look at my network by country, I see that most of my contacts come from France (left screenshot).
Each other circle around the main one is another location, arranged in size based on how many contacts ou have in these locations. It’s exactly the same for companies – the main circle shows the name of the company where the highest number of your contacts work, same for School and Industry – the latter can be particularly interesting for agencies and freelancers using LinkedIn for end-clients prospection in a few selected industries.
Ok, this is a silly one – or is it? I often found the old profile design boring – black and white text. Now there is more color in your profile thanks to 2 minor changes:
- the logos of the companies listed in your “Experience” section are displayed – if these companies have a LinkedIn company page and uploaded their logo on it.
- thumbnails of profile pictures of people who recommended you are also displayed below each “Experience” entry.
What I personally like about this new profile – it’s clean, neat, simpler to edit and navigate. Section titles are bigger and bold, which makes them easier to spot when navigating a profile.
What about you? What do you think of the new profile ?