After a rich week in Berlin at conhIT 2012, off to Warsaw for the weekend where I was a guest speaker at the Translation and Localization Conference 2012 (“Konferencja Tłumaczy”- don’t ask me to pronounce it in Polish! ;))
It has been around a year and half since my last Translation industry event and it was truly a pleasure to see familiar faces again and meet new ones. The event had the good idea of offering bilingual tracks: throughout the weekend, we had one room with English presentations only, while the other room featured only Polish contents. Given my non-existent Polish, this was very welcome!
The general subject areas of the conference were Computer-Aided Translation (how far can we stretch CATs, how do we manage CAT resources, segmentation, data formats, consistence and cohesion, virtualisation, dictation instead of typing and other pivotal issues in the area of computer-aided translation), audio-visual translation and localization (computer games, dubbing, subtitling, copyright and related rights, going rates, audio-description, accessibility of films and theatrical performances and other cutting-edge developments on the audio-visual translation market), legal and specialist translation (from fascinating case studies to popular debates on certified translation (and sworn translators): new strategies, food for thought and the big picture, the business of translation and interpretation (hard data on freelancing, VAT and flat rate tax, as well as translation and localisation agencies. Expert insights on marketing translation services. (Down-to-earth, tried and true advice and fresh perspectives).
I made some interesting contacts and above all, we had very interesting discussions around a cup of coffee at breaks – discussions about the Polish market but also about the way the industry is going, particularly about machine translation (MT). The overall shared opinion was the fact that MT was now inevitable and that it could be a translator’s best tool in terms of quality and productivity – when used wisely and with a strict quality-control procedure as well as the need to implement confidentiality measures. In short, the consensus was that MT was not completely mature yet – but will be very soon and that the industry should get ready to embrace it.
Entitled “Social Media Marketing for Translators: a must or a should?”, my presentation took place on Sunday morning with a small and lively group of translators with a broad background. There were many “young translators” (beginning in the industry) and experienced ones, curious about finding out whether this new marketing trend could apply to them and could work for them. I hope that the colleagues who attended left the conference room with their own answer “Yes, Social Media marketing may be something for me, I want to know more” or “Nope, not for me.” At least that was the goal of this presentation, my aim was to give them some keys to help them decide. At the end of the day, as I specified many times during that hour with them, every translator is unique, every business is unique, and they all should see this presentation as a buffet where they just pick up what suits them, their needs and their goals. The presentation went well, there were quite a few questions and I had some very good feedback, so I guess the buffet formula worked for those colleagues!
It was also a fantastic opportunity to discover Warsaw and its gorgeous Old Town – a very enjoyable tour with two locals who know the history of their city by heart.
It was an excellent weekend, informational, interesting, fun (and incredibly hot, 30°C in Warsaw!) – thank you Agenor and Jacek of Localize.pl ;) , Maria Szpor and Anna Konieczna-Purchała of TexteM and their teams for organizing this great conference!
Visit the conference website and the Facebook Page with the photos and feedback – and hopefully see you next year for the 2013 Conference! :)